Organic Muscle?

So now it looks like even the fitness industry has seen the marketing potential of organic.
Several months ago I saw a product launch called Orgain. All of the sudden it's starting to pop up around new york city just like vitamin water had started.
This could both scary and exciting. It certainly tastes better than any muscle drink I've had in the past, but it did give my stomach a little tinge of discomfort.
Lately my stomach has been a pretty quick gauge at what is and isn't organic.
I'm certainly not implying anything here and I applaud the effort. If anything it's a step forward AND the nutrition supplement industry should have already been on this trend a very long time ago!!! It's also refreshing to see words that I can pronounce as well! Check out some of the conventional brands!!!